A founder led self-storage platform and operating partner in Europe
Storeinn International AB is a Stockholm-based self-storage company that invests in, converts and operates self-storage in Europe. The company is led by its co-founders, whose experience includes Shurgard Europe, Pelican Self Storage, 24Storage and Grana International, and it builds its own technology through Inntello, Innstillo, Innshub and 24GarageBox.
Storeinn combines self-storage property, conversion and development, day to day operations and our own Inntello technology platform in one model. We work with investors, property owners, operators and developers, and we build every relationship around what the property and the partner actually need.
Storeinn is in a build up phase. Our current focus is capital partnerships, property sourcing, advisory, platform development and third party operations.
Storeinn today
What the company is actually doing right now, described without exaggeration.
Capital partnerships
We speak with investors and capital partners about self-storage projects and platform level partnerships in Europe.
Property sourcing
We look for buildings and sites that can realistically be converted to self-storage, and we assess them from an operating point of view.
Advisory and platform development
We advise owners, investors and operators, and we continue to develop the Inntello platform that our operating model is built on.
Third party operations
We take on operating mandates for facilities owned by others, with a centralised operating and customer service model.
What Storeinn is building
An integrated model where the property, the conversion, the operation and the technology are designed together instead of being bought separately.
Property
Buildings and sites selected and structured for storage use, with owners who want a long term position in the asset.
Conversion and development
Layout, unit mix, access, security and the practical requirements a storage use places on a building.
Operations
A centralised operating and customer service model, so a facility does not depend on site by site staffing.
The Inntello platform
Our own technology for booking, digital access, payments, administration and monitoring.
The customer facing booking and access experience is how this model is intended to work once facilities are live. It describes the future operating expression of the platform and is not a broadly live consumer network today.
Four ways to work with Storeinn
Each route has its own page, its own process and its own commercial structure.
Investments and capital partnerships
For investors and capital partners looking at self-storage projects or a platform level partnership with an operating sponsor.
Property owners and property partnerships
For owners of buildings and sites who want to understand whether self-storage is a realistic use, and how a partnership could be structured.
Third party operations
For owners, investors and existing platforms that need a professional self-storage operator rather than building an organisation themselves.
Advisory
For owners, investors, developers and operators who need a practical self-storage view on a property, a concept, an operation or a technology setup.
The founders
Storeinn is led by its two founders, who work directly with partners rather than through layers of intermediaries.
Verified experience
Self-storage operating background
Founder experience from Shurgard Europe, Pelican Self Storage and 24Storage, plus Grana International.
Asset management and technology
Background from Aberdeen, Schroders and Catella, combined with technology and product experience.
Own technology platform
Inntello is developed in house for booking, digital access, administration and monitoring.
Industry membership
Storeinn is a member of SSA Sweden and FEDESSA.
How Storeinn works
Four principles that shape how we set up every relationship.
Owner aligned
We structure arrangements so that the property owner or investor keeps a clear position and clear reporting.
Operator led
Decisions about layout, concept and setup are made from an operating point of view, by people who have run facilities.
Technology enabled
Inntello supports booking, access, administration and monitoring, which is what makes a centralised operating model workable.
Individually structured
Scope, geography, commercial terms and timing are agreed case by case. There is no single standard contract.
Contact Storeinn
Write to us with a short description of the property, project or partnership you have in mind and we will come back to arrange a first conversation.
Questions about Storeinn
What is Storeinn?
Storeinn is a founder led self-storage platform and operating partner in Europe. We combine property, conversion or development, day to day operations and our own Inntello technology platform, and we work with investors, property owners, operators and developers.
What stage is the company at?
Storeinn is in a build up phase. The current focus is capital partnerships, property sourcing, advisory, platform development and third party operating mandates. The consumer facing booking network described on our site is the intended future operating expression and is not broadly live today.
Where does Storeinn work?
Storeinn is a European platform with Nordic roots. Whether we can take on a specific property, mandate or partnership depends on the location and the scope, and we confirm that in the first conversation.
Who owns Storeinn?
Storeinn is founder led by Michael Fogelberg and Ubbe Strihagen. Grana International is a 50 percent owner and represents the broader industry track record behind the company.
What is Inntello?
Inntello is Storeinn's own technology platform for booking, digital access, payments, administration and monitoring. It is what allows facilities to be run through a centralised operating and customer service model.
How can we work together?
There are four routes: investments and capital partnerships, property owners and property partnerships, third party operations, and advisory. Each has its own page, process and commercial structure, and none of them follows automatically from another.
How do we reach the founders?
Use the contact details on this page or the contact form. Describe the property, project or partnership briefly and we will come back to arrange an initial discussion.
Talk to Storeinn
Tell us who you are and what you are looking at. We will come back on whether there is a fit and what a first step would look like.
More about the group: Inntello · 24GarageBox · Grana International.
Contact: info@storeinn.com · /llms.txt
© 2026 Storeinn International AB · Kungsgatan 8, 111 43 Stockholm, Sweden